Learn Omah Lay's PR Strategy Towards The Release Of His Debut Album, Boy Alone
Meanwhile, this might be another sign on us that after the release of his studio album, influencing fashion and Gen Z wears might be introduced and of course, it'd make him a cult instantly with
Stanley Omah Didia, 24, popularly known as Omah Lay has stacked spotlight since he inked a recording contract with KeyQaad in June 2019. It changed his life and has gone on to establish him recognitions plus a record/distribution deal with Sire & Warner Music.
Omah Lay is one of the biggest new generations Including Fireboy DML, Rema, C-Kay, Tems, and others who've kept Afromusic on the front rows of Global cultural conversations. And for many reasons, these sets have become a symbol of hope and strength to other growing stars to adopt and create art on the laid down template which opens them to a realm of possibility. The upcoming stars believe strongly that with them they can reach for a higher crown, it is the same example that the old guards cutting across the likes of Wiz and Burna have anchored, with the culture expanding in ways.
Omah Lay's debut and sophomore EP released in 2020 has had more than enough proof. His most anticipated debut album "Boy Alone", is upon us. While his debut EP "Get Layd" proved his dexterous ability and stands him out accordingly, it was assisted by another release the sophomore canon "What Have We Done", which solidified his place. The debut album would take him to the echelon heights of his career.
Late last year he sold out venues both on the continental shores and the Stateside (Purple Tour), he stopped by his homegrown city Port-Harcourt, where he had a total shutdown and has gone to feature on a showcase of the popular British Fashion and Clothing outlet Boohooman. He was styled in manners to connect and influence the market and the demography. Meanwhile, this might be another sign on us that after the release of his studio album, influencing fashion and Gen Z wears might be introduced and of course, it'd make him a cult instantly with increased star power.
Omah Lay is on the rise once more like he was in early 2020 during the COVID-19 lockdown when he had us all boxed in the mild tempo high replay "Bad Influence" accompanied with the EL Jack's produced love ballad "You" which was introduced to us on V-day, before he released his debut project and the next - What Have We Done.
The new kid on the block held us down at the time, earned himself the popular and most coveted Nigerian Headies Next Rated plaque, doubled with the release of more singles, and ever since he has gone onto the anticipation and promotion of his debut studio album Boy Alone. He crested the title of the album on clothes displayed on social media worn by himself and his team and even made posts of the album's title on social media.
Currently, Omah Lay's World Tour is selling out tickets at his official website and is still crested in the title of his debut studio album - Boy Alone World Tour. It's a smart move before he formerly ushers us into the official collaborative single off the album with one of the Canadian specials Justin Bieber. Another smarter move was made towards the successful promotion and release of the album.
Omah Lay claims it's his dream collaboration and narrates the story of how it happened via a conversation with Heran Mamo of Billboard. The strategy connects and expanded Omah Lay's demography around the world. He tapped sizeable listeners from Justin Bieber's cult, plus he has made a safe landing for his debut album.
Presently, "Attention" is doing numbers and has been breaking into spaces around the world. However, this also means where Omah Lay's eyes have been focusing on. Perhaps cracking Billboard HOT 100 spaces and solidifying and securing himself a perfect place in the United States as his most beloved progenitor Wizkid has done with his monster hit summer record, "Essence". Omah Lay is making moves that count and indirectly announce to other growing stars in his homegrown city and country that anything is possible. He launches from one ground to another and has secured his dream collaboration with the lyrics according to Burna Boy's African Giant, "Because anything way better require planning", it is obvious, and I want to let you believe also that it's a plot.