#NewMusicFriday Feature in Collaboration with Onerpm.
#Note: this column via this newsletter is an exclusive feature with Onerpm. That consists of article contributions from several amazing authors of Onerpm. A publication that would focus on the relea
#Note: this column via this newsletter is an exclusive feature with Onerpm. That consists of article contributions from several amazing authors of Onerpm. A publication that would focus on the release of fresh music populating around West African region and beyond.
Also, we shall be dishing pre-information following music releases and informations that concern your favorite artiste on this column. As one of Africa’s leading music distribution and marketing company that pushes musical artistes and their music across Africa. We are using Unusual’s Newsletter distinct voice to amplify each new music releases and stories behind.
Lock in.
This week’s release and pre-information features acts like Laycon, SGawd, Okiemute and Bella Shmurda.
Written by: Honour Aghedo
“A King’s Manifesto: Laycon Unveils 'BIOBA' Album, Reigns Supreme”
In the dynamic realm of Nigerian music, where talent and hard work often intertwine with chance. There is an artist who embodies the notion that luck is when your opportunity meets your preparation. Laycon, born Olamilekan Agbeleshe, personifies this concept through his meteoric rise to fame and the undeniable prowess he brings to the Nigerian music industry.
Laycon gained prominence when he won the fifth season of the popular reality TV show, @bigbronaija, in 2020.
Laycon struck a chord with the Nigerian audience. Ceating a ripple effect that extended far beyond the reality show. Not resting on the laurels of his victory. Laycon, used the newfound platform to solidify his presence in the music industry. With an unwavering work ethic and vision, he released his debut album “Shall We begin” signaling the rise of an era.
Two years after, Laycon returns with his sophomore album titled “BIOBA” meaning “Like A King,” it serves as a declaration of Laycon’s self-belief in his potential.
Laycon takes you on an intimate journey through his experiences, struggles, and triumphs through the 12-track project. Featuring notable Nigerian artists such as Peruzzi and Oladapo. Each track is a window into Laycon's soul, filled with introspection, growth as an artist and as an individual.
“Bioba” accentuates him embracing his status as music royalty, inspiring us all to embrace our own preparation, seize our opportunities, and remember success, not as a destination but a continuous process of self-discovery and improvement.
SGAWD DROPS ELECTRIFYING SUMMER ANTHEM “BOY TOY”
SGaWD, the rising star known for her bold and charismatic presence, is set to make a splash this summer with her highly anticipated single, “Boy Toy.” This vicacious track serves as the lead single from her upcoming sophomore project, and it promises to captivate audiences with its lyrical prowess.
Produced by the renowned Tochi Bedford of the esteemed 44DB Collective, “Boy Toy” is a sonic masterpiece that blends tinkling keys, dynamic drum breaks and playful synths. Resulting in an irresistible blend that will get even the most reluctant feet moving. SGaWD fearlessly takes the reins, infusing the production with her audacious enegry and utilizing every sonic pocket, which showcases her undeniable talent.
The song opens with the audacious line, “Girls like me, you know we like sex, little bit of lies and a load of neck,” immediately establishing SGaWD’s unapologetic dominance and confidence. Whether she is seducing her boy toy or asserting her superiority over her rivals. She exudes a sense of fun and empowerment that is sure to resonate with listeners.
As SGaWD gears up for the release of her new project. She aims to break free from any constraints and demonstrate her versatility as an artist. Combining her innate sense of rhythm and melody with her rap abilities, she delivers a fresh and exciting sound that pushes boundaries and defies categorization.
Stay tuned for SGaWD's upcoming project, where she continues to redefine the boundaries of contemporary music.
DISCOVER OKIEMUTE’S NATURAL TALENT AND ARTISTIC GROWTH IN ’NO DRAMA
Okiemute, the rising star in the Nigerian music scene, is set to captivate fans worldwide with her unique talent and captivating sound. With a string of successful hits and notable collaborations under her belt. She has firmly established herself as an artist to watch.
Since her debut single, “African Wonder,” in 2018. Okiemute has showcased her musical prowess through various releases. Her vibrant music video for “Wosa,” in 2019 and her remarkable feature on “Money” with GospelOnDeBeatz and Moonchild Sanelly have garnered critical acclaim. The release of her EP, “A Star,” in the same year further solidified her position as a rising star.
“No Drama” is a testament to Okiemute’s artistry. Blending soulful melodies, infectious beats, and her distinctive vocal prowess. The track effortlessly infuses different genres, creating a fresh and captivating sound that resonates with a diverse audience. With its catchy hooks and relatable lyrics, “No Drama” is poised to become another chart-topping hit for this wonderful artist.
Okiemute, hailing from Delta State, Nigeria. Showcased her natural talent for music at an early age through local street competitions. Starting as a studio vocalist at 14, she explored genres and developed her unique style. Her passion and dedication have earned her a reputation as a rising star in the Nigerian music industry. “No Drama,” reflects her immense talent and artistic growth as she continues to evolve as an artist.
AFROBEATS STAR BELLA SHMURDA ANNOUNCES NEW EP ‘DND’ AND UNVEILS TITLE TRACK FEATURING LIL KESH
Afropop sensation and Dangbana Republik president, Bella Shmurda, is set to release his highly anticipated EP titled ‘DND’ on July 26th. Following the massive success of his debut album ‘Hypertension,’which amassed over 250 million global streams. Bella Shmurda, aims to create a unique musical experience with this new project.
The acronym “DND,” meaning “do not disturb,” perfectly encapsulates Bella Shmurda’s current mindset for 2023. He has been teasing this new musical universe throughout the year with tracks like ‘NSV’ and ‘Ara,’ which have collectively garnered over 50 million online plays.
Leading the EP release is the title track ‘DND,’ featuring renowned afropop artist Lil Kesh. Produced by Rewardbeatz, known for his work with artists like Davido and Kizz Daniel. The jam fuses afrobeats and amapiano, creating the ideal soundscape for Bella Shmurda’s declaration of not wanting anyone to distract him from his leading lady. Lil Kesh adds his signature style with an exciting guest verse, making the track impossible to skip.
Reflecting on the inspiration behind 'DND' and its creation, Bella Shmurda shares, “Rewardbeatz crafted the instrumental and recorded a demo in the studio with Lil Kesh. Kesh then sent the draft to me for feedback. I listened to it and immediately started recording my thoughts in that moment, and that's how ‘DND’ was born. The song perfectly captures my current headspace, where I don't want to be disturbed while I do things my own way.”
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